Our client one of the top ranked Business Schools globally are currently seeking to recruit a Marketing Manager. You will be directly reporting to the Centre Director
OVERALL PURPOSE OF THE JOB:
The post holder will assist Center Director to develop and implement the Global MBA marketing strategies and plans in Middle East Region via marketing, public relations and recruitment activities. To assist the Center Director in devising overall business and marketing plans according to the School’s mission and marketing objectives. To reinforce alumni relations and provide support in the region.
KEY RESPONSIBILITIES, ACCOUNTABILITY OR DUTIES
Marketing and Public Relations
•Create, implement and evaluate marketing plans in line with the business plan and central marketing plan.
•Manage the marketing budget.
•Manage relationships with partner institutions ensuring consistency of approach and compliance with brand guidelines.
•Conduct presentations to a wide variety of audiences using multiple media.
•Research and identify most appropriate promotional events to promote programs and organize materials and representation of the company at them.
•Sponsor and co-organize joint events with business partners.
•Logistic co-ordination for all the promotion activities such as seminars fairs etc.
•Identify the most relevant publications for advertising and manage the media schedule, and media related activities such as interviews pitching, retainer, artwork, write-up and translations.
•Research, analyze and evaluate marketing activity including competitor analysis, student profiling and identification of potential new markets and partners.
•Produce regular reports and statistical evidence of marketing activity.
•Provide Induction sessions for business partners, visitors and prospective students regarding the Centre.
•Maintain good and constructive relationships internally and externally to the organization at all levels, i.e., the administration, students, press, alumni and the general public.
Recruitment and Counselling
•Manage the recruitment team in identifying potential candidates, monitor workloads and delegate tasks to the team as required.
•Conduct face-to-face information sessions, seminars, telephone interviews (or by any other electronic means) to successfully communicate with diverse target audiences.
•Design and oversee the application process and related administrative matters.
•Co-ordination of Team Building Exercises and Inductions.
•Provide advice/support to potential candidates and new students on career and study plans.
•Streamline the recruitment and admission process ensuring that prospective candidates are given the support, counsel and assurance them to enrolment. Follow up on applicants who defer or decline offer. Follow up and register successful applicants.
•To report regularly and accurately to management team on the recruitment status.
Business Development
•Provide analysis and explore possible new partnerships on business development, recruitment and academic development in South East Asia Region.
•Assist the Centre Director to formulate and execute partner collaborations and linked strategy.
•Assist the Centre Director to formulate and execute the student recruitment strategy.
•Provide timely feedback to the management on the market situations so that structural and process improvements can be made.
Alumni Relations
•Foster relationships with our potential and current students and alumni to become Ambassadors for the programs.
•Strengthen and maintain good alumni relations by providing administrative support on monthly event, election, annual dinner and recruitment activities.
•Provide support to overseas alumni.
•Ensure the flow of information for alumni committee and Company’s Alumni Relations Office.
The post holder is also required to: Collaborate with the Company’s Marketing Teams to create synergy, where appropriate.
Skills
Essential Knowledge, Skills and Experience
•Have a good standard of education, preferably at degree level in a marketing related field with significant work experience in an educational establishment.
•Must be fluent in both spoken and written English.
•Budgetary management experience.
•Have significant marketing experience, including advertising, web, PR and copy writing.
•Work strategically, tactically and creatively to meet agreed objectives.
•Possess exceptional marketing communication skills with the ability to write persuasively.
•Build strong business relationships with a range of stakeholders.
•Work productively under pressure with a tenacious approach to problem solving.
•Self-motivated with a positive ‘can do’ attitude, managing own workload.
•Have excellent IT skills with experience of using online marketing packages; Advanced
•PowerPoint, Newsweaver, Excel.
•Present a professional image of the company at all times.
•Be self-motivated, efficient, mature, independent, outgoing, attentive to details, with advanced planning and scheduling skills.
•Excellent communication, presentation skills, willing to travel and be flexible to work overtime. (Some evening and weekend working will be required from time to time)
•Experience of working sensitively with people from multi-cultural backgrounds.
