HOW TO INCREASE ROI OF YOUR ONLINE CAMPAIGN

The popularity of the Internet is now undeniable. Consumers of all ages are connected almost permanently. As marketing manager wanting to join, you will surely confront this question: where should I and how do I spend my marketing budget online to get a ROI (return on investment) optimal for my website? The ABCs of ROI of web marketing can be summarized into two main themes: the relevance and popularity.

Relevance

1. relevant to the target audience Being: The success of your web marketing efforts based on your ability to go to the right consumer with the right message offering him the information he seeks. Your business website will have, and this is the basis, be optimized for the consumer. Your website should be useful to your customers. Otherwise, your customers will go elsewhere. Study your traffic data and your conversions is helpful in diagnosing your site.

2. relevancy for search engines: Your target audience uses search engines to find solutions to their problems. The vast majority of Internet users consult only the first results of their research. Optimizing your site for search engines (Search Engine Optimization) you will be considered reliable and relevant by the search engines. The higher the relevance of your site, the higher it will be placed in the top search results. This increased relevance directly increase the popularity of your site.

The popularity

1 Search engines. traffic to your site, they give an opportunity of interesting traffic growth. Optimizing your website is an important step, but it is not the only one. There are several other tactics to ensure good positioning in search engines such as link building, the quality of your content or mentions on social networks.

2 online advertising. As for your advertising campaigns online, running your ads will be more strategic decisions. Define your target audience and your goals. Several advertising models are available and your goals will determine which one to use to maximize your ROI. :

- CPM (cost per thousand) to increase your brand awareness; 
- CPC (cost per click) for a rapidly growing number of visits; and 
- CPA (cost per action) to boost your conversions.

These lines give you an idea of ​​what lies behind the management of web marketing. Of course, each of these topics can be a much more comprehensive article, but the goal here was to teach you and make you think about certain elements affecting your ROI.

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