Company Profile:
Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
Our Corporate Strategy aims to double the size of our business while reducing our impact on the environment by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It’s never been such an exciting time to join the Unilever team.
We are currently looking for a Global Assistant Brand Manager – Masterbrand for our Gulf business. This role will be office based and requires candidates with specific sales analysis knowledge and preferably FMCG industry experience.
Department: Marketing
Job Position: Global Assistant Brand Manager – Masterbrand
Location: Dubai, UAE
Main purpose of the role
· The position involves working on a key role to play in expanding our global agenda.
· The role involves working in Global Brand Development, developing global product and communication mixes and deploying the same in regions and countries around the world, based on the brand presence
· Supporting the Global Brand Manager in delivery of innovation projects to the agreed milestones/timelines and to the high quality standards set
· Aligning the innovation agenda to the Global Masterbrand positioning of the relevant brands
Main Accountabilities:
· Responsible for leading and delivering innovation, renovation & NILG projects as per agreed milestones/timelines and to the high quality standards set, from concept phase all the way to and including creative briefing, development & production all along the way aligning the mixes to the global brand positioning
· Developing an in-depth understanding and becoming an expert in relevant global projects and consumers – the demographics, market constructs, competition, product features, communication and proposition, business environment and brand proposition
· Building a holistic understanding of consumers and shoppers across multiple brands and countries
· In addition to assisting Global Brand Manager on clearly defined sections of a bigger project, lead small innovation projects
· Assist in the development of consumer insights by working closely with the consumer insight team, advertising agency and other external agencies
· Land projects effectively by working with global and regional/functional teams i.e. Consumer Market Insights, Supply Chain, Finance, R&D etc.
· Work with packaging and advertising agencies to brief, design and deliver specific elements of projects and marketing campaigns
· Identifies solutions and make recommendations to improve project effectiveness
· Responsible for driving topline brand growth and achieving brand share & communication targets
Deploy: Assist the Cluster Global Brand Manager / Director on:
· Following up on innovation plans for each of the lead and trust countries ]
· Following up on deployment and launch effectiveness of global mixes
· Adaptation of global projects for trust countries
· Championing brand love in local Op Cos
Key Interfaces
· Country/Cluster teams /Regional BD, in relevant countries for the project, including senior leadership
· Project Team: Manage cross functional team such as Consumer Market Insights, Finance, Supply Chain and R&D, to ensure the timely delivery of the mix
· Creative agency, Media agency and other 3rd party suppliers: Manage to ensure the timely delivery of the mix
· Global Brand team, for the master brand
Essential:
• Bachelor degree in any discipline
• Ideally 2 - 3 years of Marketing experience in Regional /Global BD
• Experience developing concepts and brand communication
• Demonstrated high performance in project management
• Flexibility to travel within the region, when required
Desirable:
• Regional exposure in the markets of SE-Asia could be a plus
• Experience working with in a matrix organization is desirable
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