The Senior PR and Events Specialistis responsible of planning and implementing PR activities and programs, andhelping to develop a PR strategy, in compliance with the set Marketing strategies.
Key Accountabilities
- Implement monthly/yearly PR plans that adhere to the Marketing strategies and the Company objectives.
- Implement communication programs for the brand and products through maintaining strong relationships with media and PR partners in the UAE and the region
- Prompt and monitor PR product reviews and placement in key media across digital, print, radio and TV.
- Organize and implement in store events in adherence to the set marketing objectives; maintain a calendar of events for the brand and draft detailed schedules for upcoming events.
- Draft and dispatch all external PR communication related to the brand and products, and liaises with selected relevant media to maximize coverage; act as the PR representative for the brands in the local market.
- Liaise with external monitoring agencies, and generate management PR monitoring reports on a regular basis.
- Oversee the brand’s social network channels and online community, in line with the department and company objectives and strategy; plan and implement the launch of new social channels while working closely with the marketing manager and the digital marketing managers
Qualifications, Experience, Knowledge
- Bachelor’s Degree in Marketing/Public Relations or equivalent; Master's Degree is a plus
- 3-4 years of experience in PR, Events and Social Networking Management; experience in entertainment and/or lifestyle is a plus
- Strong exposure to local/regional media sources and PR agencies
- Proficiency in MS Office
Competencies
Communication Skills
Developing and Motivating Others
Driving and Achieving Results
Initiative
Planning and Organizing (Project Management)
Customer Focus
Strategic Thinking
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