The Digital Marketing Executive works to engage existing clients and gain new ones through online marketing and social media platforms. He/she is also responsible for the management and update of group's websites development and updating of contents.
JOB DESCRIPTION
• Design and development of company websites in the most effective lead generating manner.
• Search engine optimization (SEO) for company websites.
• Managing pay per click (PPC) marketing campaigns on AdWords.
• Managing company’s profile and products on B2B websites.
• Customer database creation/updating and email marketing campaigns with existing and prospective clients.
• Manage the collation of content from around the business units for Social Media & Web Content.
• Manage the company’s presence on Facebook, LinkedIn, Twitter and YouTube.
• Review performance of websites using Google Analytics - interpreting, testing and optimizing lead generation (in form of product enquiries) and reporting on results.
• Managing company's digital & print media presence on industry related websites and magazines.
• Managing records of online enquiries and preparing monthly sales report based digital marketing efforts
Desired Candidate Profile
SKILLS & EXPERTISE
• At least 1 years’ experience in Digital Marketing Role or hold a relevant degree.
• Good analytical & data interpretation skills with experience in (GA) Google Analytics.
• Good experience with SEO, PPC and Social Media Marketing.
• Proven expertise in email marketing and content marketing etc.
• Experience of updating websites using a content management system.
• Intermediate skills in using WordPress CRM.
• Knowledge of HTML & PHP.
• Intermediate skills in Adobe Creative Suite, (Photoshop and Illustrator).
• Intermediate skills in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Excellent verbal and written communication skills.
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