Job Description
• To focus on each aspect of the brand in building press coverage and effective event strategies/participation, customized by news outlet, specific target writer/blogger, or target trade/consumer group.
• To work with the PR agency where necessary or the formatting and the distribution of news releases and press materials via traditional and new media outlets/opportunities.
• To oversee the development of internal communications program using email, newsletter (News & Notes) and marketing bulletin board.
• To develop and execute strategic public relations initiatives to build and drive the brand image with measurable results
• To work closely with senior executives in communicating, guiding, advising and coordinating public appearances and messaging.
• To develop and maintain press lists and database
• To develop Crisis Management PR campaign when and if needed.
• To oversee press logistics for corporate events.
• To conceptualize, produce and enforce the visual identity for ZONE and its subsidiaries brand.
• To propose promotional material and corporate literature and work with vendors and suppliers to preserve consistency while ensuring that all branded materials express the most effective and recognizable company message.
• To prepare, produce and distribute all communications/promotional materials to all ZONE offices.
• To conduct regular audit on all ZONE offices and projects to ensure that the ZONE brand guidelines are being followed and implemented.
• To maintain and manage the stock of all company collateral, executive gifts and branding materials.
• To propose and manage the branding and the setup of the trade and business exhibitions and conference to support and reinforce the ZONE brand.
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